Brett McInnes appointed as CEO Simoco Australasia

Simoco Group has appointed Brett McInnes as CEO of Simoco Australasia. Based at the company’s Melbourne headquarters, he will be responsible for business growth and will oversee all management, sales and marketing activity, as well as national and multinational product management and development.

“It is an exciting time in the radio and telecoms industries and Simoco Group, with its record of delivering innovative communication technology, is ideally placed to capitalise on this in the Australasia region,” said McInnes.

“The business will continue to be at the forefront of delivering robust and reliable solutions to customers over the coming years, through exciting technology, such as Simoco Pulse, our next generation of Xd DMR solutions and our existing range of P25 systems.”

“Brett has excellent experience in the technology and communications industries and brings leadership and an international network of contacts at the highest level,” said Mike Norfield, Group CEO of Simoco.

“This will enable Simoco Australasia to continue delivering operational services while helping customers to discover the new mobile radio technologies we are currently launching and manage transitions from analog to digital systems.”

McInnes comes to the job with more than 20 years of experience working at CEO and director level, most recently from unified communications distributors Samsung Communications and CommsPlus Distribution, where he also held the position of CEO.

In addition to those roles, McInnes has worked as a director of the communications products division at Panasonic Australia and as a senior consultant in the Asia Pacific region for management consultancy Ovum.

He has also served as a national judging panellist and a category award presenter for the Telstra Business Awards, as well as a guest speaker at various industry events including the Office of the GCIO (Hong Kong Government) at its Wireless and Mobile Computing Symposium.

Pictured: Brett McInnes