Inmarsat and Land Rover trek across Aussie Outback

Since both are known for their robustness and endurance, Inmarsat and Land Rover are teaming up for the 2015 Land Rover Experience Tour that will take a handful of teams on a three-week trek across the Northern Territory of Australia from 19 October.

As a sponsor, Inmarsat will support the experience with their voice, broadband and machine-to-machine (M2M) mobile satellite services throughout the journey, particularly important during times when vehicles encounter areas where there is no terrestrial or fixed network connectivity.

“This is a fantastic opportunity to showcase our voice, M2M and broadband products and services in exactly the environment in which they were designed for,” said Greg Ewert, president, Inmarsat Enterprise.

“The Land Rover Experience Tour will demonstrate the reliability and robustness of Inmarsat’s services, allowing the participants to remain in constant communication even in the most isolated locations.

“It will also enable the rest of us to share in their experiences through social media, blogs and videos with our technology keeping the participants online even when they’re off-road.”

Driving the new Discovery Sport, tour drivers will take a route across the Northern Territory from rainforests to rocky gorges, encountering some of Australia’s most diverse terrain. Each vehicle will be fully equipped with Inmarsat’s technology, ensuring the teams are able to communicate and also share their experiences in real time with fans across the globe.

Technology onboard each vehicle includes the IsatData Pro — for tracking, monitoring, messaging and telemetry data, Vehicular BGAN to provide general comms-on-the-move (COTM) along with a mesh, a Wi-Fi network, IsatPhone 2 for voice communications and IsatHub, which is a smart device connectivity service, enabling drivers and journalists to capture and share experiences en-route and in real time from their own smart devices.

“Home of Ayers Rock, Alice Springs and Kakadu National Park, the Northern Territory of Australia will demand the most from the drivers taking part in the tour,” said Dag Rogge, lead instructor, Land Rover Experience.

“It’s been great to have Inmarsat come on board. The provision of satellite communications will hopefully enable us to demonstrate how the Land Rover Discovery Sport handles the diverse terrain of Australia’s Northern Territory.”

Image courtesy of Inmarsat

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