Hytera, Sepura open integrated Melbourne office

Hytera and Sepura officially opened their joint Melbourne office at a ceremony on 17 August. A number of channel partners were invited to join the opening and were given an office tour during the event.

Since Hytera completed the acquisition of the Sepura Group in May last year, Sepura has become a 100%-owned subsidiary of Hytera.

In line with Group strategy, each sales region is concentrating on leveraging the synergies and economies of scale inherent in the combined product lines, corporate talent and combined experience of the two entities, and this has been implemented in Australia.

Hytera Australia started planning the merger of the existing Hytera and Sepura Melbourne offices into a single office earlier this year with the aim of cultivating stronger cooperation and support for the local market.

In August, the original Sepura office was redecorated to incorporate Hytera branding.

“With the addition of Sepura’s expertise, Hytera has complemented its level of technological innovation, particularly in TETRA solutions. This, in combination with the additional sophisticated engineering talent and an experienced operating team, will enhance our channel partnerships in the ANZ region,” said Terry Feng, General Manager of Hytera Australia, during his opening speech.

Feng said that the companies will provide a full portfolio of convergence communication solutions, with the aim of enabling customers to improve connectivity and data analytics.

“We are working to leverage the strengths of all group companies — [such] as with Sepura, which is known as a leading TETRA brand in Australia — strengthening our capability and potential to offer even more imaginative solutions to our customers, as we strive to do more and achieve more,” he added.

During the opening ceremony, Doug Bowden, Senior Business Development Manager of Sepura Australia, emphasised that Sepura will continue to operate in the same ways that have made it a trusted name in the industry.

“The Sepura brand is not going away, it is the way forward for the Hytera Group’s TETRA device business. The Teltronic brand is also very strong in the rail and public safety verticals, and that’s going to continue as well,” he said.

“We are delighted to become a part of Hytera Group. Demand in Australia for our solutions has been growing for the past few years. By partnering with Hytera we are able to provide an enhanced offering to all our customers.”

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